Where Growth, Lifestyle, and Tourism Come Together

Peoria, Arizona is a fast-growing city with high visitor traffic, a strong local economy, and exceptional opportunities for hospitality industry site selection. Whether you're looking to build a hotel, launch a restaurant, expand entertainment offerings, or invest in a tourism-focused development, Peoria offers a compelling blend of location, lifestyle, and demand.

Peoria is a rising star in the Phoenix metro’s northwest corridor, supported by:

• Year-round tourism driven by outdoor recreation, regional parks, and spring training
• Proximity to major highways including Loop 101 and Loop 303 for strong visibility and access
• High-growth population centers in North Peoria, near Lake Pleasant
• A thriving sports and entertainment ecosystem, anchored by a bustling sports complex and including nearby State Farm Stadium and Desert Diamond Arena
• Strong demand generators: Spring Training home to the San Diego Padres and Seattle Mariners, growing healthcare sector, proximity to professional sporting venues

Peoria offers hospitality developers:

• A fast-growing population of over 200,000 with strong disposable income
• Over 1.2 million visitors annually to nearby Lake Pleasant Park, the only water-based park in Maricopa County
• High event traffic from regional parks, spring training, golf tournaments, and concerts 
• Access to both local demand and destination travelers

1. Downtown Peoria
Currently undergoing a vibrant transformation, with several city-owned parcels ready for development

• Special zoning – Downtown/Commercial Mixed-Use (D/CM), which allows for retail and service businesses mixed with residential, cultural, educational, community, recreational and entertainment uses
• City-led projects including Caldwell County BBQ and Jefferson House have kickstarted revitalization  

2. Park West
A premier shopping, dining, and entertainment district with space available for hotel and hospitality expansion.

• Anchored by Harkins Theatres, upscale restaurants, and boutique retail
• Minutes from the Arizona Cardinals’ State Farm Stadium and Glendale Arena
• Ideal for hotels, full-service restaurants, or entertainment venues

3. P83 
Peoria’s entertainment district, which includes Peoria Sports Complex, home to MLB Spring Training.

• Year-round tourism drivers
• Strong opportunity for a flagship property
• Excellent regional access, located just off Loop 101

4. North Peoria Gateway (NPG)
A growth corridor, consisting of a 1,620-acre planned development area ideal for hospitality projects.

• Rapidly growing residential market, creating increased demand for nearby lodging
• Expanding commercial and retail activity within NPG and the adjacent Peoria Innovation Core
• Convenient access to Loop 303, providing connectivity for both leisure and business travelers

5. FIVE NORTH at VISTANCIA
A 320-acre commercial core within the award-winning Vistancia master-planned community.

• Visioned for restaurants, entertainment venues, boutique hotels, and mixed-use
• Surrounded by mid to high-density residential and high-income households
• Ideal for lifestyle-oriented hospitality concepts

6. Peoria Innovation Core (PIC)
834 acres of newly acquired state land, positioned to be a game-changing master-planned development zone.

• Anchor tenant, Amkor Technology, supporting semiconductor supply chain with TSMC $165B project just minutes away
• Demand for meeting and collaboration space, business and leisure travel
• City is investing $500M in infrastructure to develop shovel-ready sites
• Direct access off Loop 303, offering visibility and easy connections to Metro Phoenix

7. Scorpion Bay @ Lake Pleasant Regional Park
An unmatched 9-acre waterfront site, directly next to Scorpion Bay Marina.

• One of the only water-adjacent hotel opportunities in Greater Phoenix
• High recreational traffic from boaters, campers, hikers, and event-goers
• Potential for boutique lodging, marina-side dining, or resort-style development

8. Quintero Golf Course Area
Minutes from Lake Pleasant, this area supports upscale hospitality needs.

• Adjacent to a world-class public golf course and scenic desert surroundings
• Excellent for a conference center, golf resort, or luxury lodge